§Creative Plaza Hatto: A Creative Hub for Fashion Expression in Japan
§Business Concept: Sustainable Manufacturing with empowering creativity through accessible fashion tools and a collaborative community.
( OEM Production, demand-based on-demand production system )
§Sustainable practices: Prioritize eco-friendly materials and processes, minimizing their environmental impact.
§Due to the problem of mass consumption and surplus inventory, respond to the needs of the apparel industry for change.
- Contribution to the Ecology System:
§Creative Plaza Hatto prioritizes ecological sustainability through its use of the Kornit Atlas MAX, an innovative 3D printer that provides high-quality prints without utilizing traditional embroidery threads.
§The brand’s commitment extends to environmental consciousness by avoiding water usage in the printing process, reducing the ecological footprint associated with conventional manufacturing methods.
( ※ Compared to conventional silk screen printing, water consumption has been reduced by 93%, energy consumption has been reduced by 66%, and greenhouse gas emissions have been reduced by 82%.)
§By embracing small-batch production with short delivery times, Creative Plaza Hatto addresses the overproduction issue in the apparel industry, promoting a more sustainable approach.
2. Eco-Friendly Campaigns and Initiatives:
§The company actively tackles the overproduction challenge in the apparel industry, which results in billions of surplus sheets each year. Creative Plaza Hatto’s business model revolves around small-batch, on-demand printing, directly countering the industry’s historical trend.
§With a focus on sustainability, Creative Plaza Hatto encourages a shift in industry dynamics by providing eco-friendly solutions and promoting responsible consumption.
§Products Print :
•Kornit Atlas MAX was introduced in Japan. It is environmentally friendly and provides high reproducibility.
• Embroidery style without thread & 3D printing is also possible.
• It is possible to produce small lots (from 1 sheet) by on-demand printing.
• It is more robust than conventional printers and has significantly improved printing durability.
※ Compared to conventional silk screen printing, water consumption has been reduced by 93%, energy consumption has been reduced by 66%, and greenhouse gas emissions have been reduced by 82%.
