Sustainable Management for the Fashion Industry
§Effekt Footwear: A Sustainable and Minimalist Approach to Positive impact Lifestyle Footwear
§Brand Concept: Sustainable and Minimalist Footwear
§Resource Circulation Project: Heavily incorporates recycled and upcycled materials into their footwear, such as apple leather, recycled plastic, and algae foam.
§The World’s Most Rubbish Sneakers; Wear your Values
§Recycled PET Usage: EFFEKT FOOTWEAR actively contributes to the reduction of plastic waste by using recycled PET (rPET) in its shoe manufacturing. For instance, a pair of EFFEKT sneakers might incorporate materials equivalent to 10 plastic bottles, promoting a circular economy and reducing the brand’s carbon footprint.
§Effekt Footwear has partnered with the Kahana Foundation, a Hawaii-based nonprofit that uses media to raise environmental awareness and promote solutions to environmental issues.
§Growing Social Media Following: Effekt has a dedicated and engaged following on social media platforms like Instagram and TikTok, where they showcase their products, share their sustainability story, and connect with customers.
Materials
§Ocean Plastic Reborn:
. Uppers made from 100% recycled plastic recovered from the Mediterranean Sea.
. Helps clean up ocean pollution and reduces reliance on virgin materials.
§Recycled Rubber Revolution:
. Soles made from 70% recycled rubber collected from the factory floor.
. Gives new life to waste materials and minimizes landfill impact.
§Repurposed Textile Lining:
. Linings made from 100% pre-consumer recycled textile waste.
. Transforms scraps into valuable materials and minimizes production waste.
Source : https://www.effektfootwear.com/materials